Understand the consumer
Consumer insight shapes positioning, product selection and the story we tell in Turkey.
NORDIC ROOTS. LOCAL UNDERSTANDING.
A thoughtful
home for Nordic
beauty in Turkey.
Birkhus brings a small, carefully selected portfolio of premium Nordic personal care brands to Turkey, preserving each brand’s identity while building a lasting local presence.
01 / OUR VISION
Distinctive brands.
Lasting connections.
Birkhus is being established to bring selected premium Nordic brands to Turkey across personal care and wellbeing.
We seek brands with a clear identity, carefully developed products and values that live beyond their packaging. Our ambition is to preserve what makes each brand distinctive while building a locally relevant presence and a loyal consumer base.
A considered portfolio, built one brand at a time.
OUR APPROACH
Focused · Selective
· Built to last
From the first introduction to the next purchase, we consider the complete brand experience. We work with a few brands at a time, so each one gets the attention a careful market entry needs.
Build the brand
We translate global brand identity into relevant local communication, product education and meaningful trial.
Chose the right channels
A local brand website run by Birkhus, selected e-commerce marketplaces and premium retailers, online and in-store.
Grow with intention
A focused launch, close performance reviews and measured expansion that protects premium positioning.
THE PEOPLE BEHIND BIRKHUS
Brand expertise.
A strong foundation.
FOUNDER
Ayşegül Ertuğrul
International marketing, brand development and brand building.
With over 10 years of experience across beauty, personal care and FMCG, Ayşegül has led launches and managed commercial performance in Turkey and across 32 international markets.
Her experience includes Avon, Şölen, Ontex, Pladis and the launch of Daio Paper’s Goo.N in Turkey. She brings consumer understanding and commercial discipline to every stage of building a brand.
LinkedIn profile10+years of marketing experience
32international markets
FINANCIAL & OPERATIONAL BACKING
Supported from the start.
Birkhus is funded by Kaan Ertuğrul, owner of Kayhan Ertuğrul Makina.
The group’s finance, logistics, customs and warehousing infrastructure gives Birkhus the foundation to focus on its brands. Required personnel and regulatory appointments are funded before launch.
70+years of experience
60+export markets
300+employees
CONTACT
Considering Turkey
for your brand?
We work with a small number of Nordic brands that share our values. We would be glad to hear from you.